Psychology in Marketing Series 2 Scarcity

Psychology in Marketing Series 2 – Scarcity

What is Scarcity? In one sentence, scarcity is the unavailability of material when supplies are relatively lower than the demand. The scarcity plays a pivotal role in our buying process sometimes as our brains are wired to get affected by that. Marketers have been playing with psychological elements like scarcity over the centuries. They have …

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