How to Write a Great Press Release
“Company X announced today the launch of our new brand – a beach resort…”
“The sea, the sand, and the smell of sunscreen: nothing says summer quite like it. Today Company X is proud to launch our new beach resort, a perfect destination for friend & family outing.”
Have a Strong Hook
Add Spice with Quotes
Incorporate some thoughts and insights from relevant people in your business to add interest and a human touch,. But, keep them to one or two max.
Bonus: These are handy for reporters to include in articles.
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Focus on the Storytelling
Use Audio Visual
Use Limited Links
You want your readers to focus on your release, not leave the page to explore related but secondary information. Keep hyperlinks to a least; three or fewer is best.