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Content Marketing

Crisis Marketing

How You Should Do Marketing During a Crisis

I’m sure you’ve received several messages about novel coronavirus, or COVID-19. Airlines, supermarkets, food establishments and even credit card companies were swift to communicate their response to a global pandemic.This is just another form of marketing. Brands can either support or impede their collective experience. So when a cultural moment shifts as radically as it …

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HOW TO MAKE A CASE STUDY FOR YOUR BUSINESS

How to Write a Case Study for Your Business Growth

If done right, business case studies can have a huge effect on your marketing. Although it takes more time and energy to make, they can be a stellar strategy for attracting new customers to your company. Business Case Study helps you win new customers. Sadly, many people aren’t sure how to proceed when it is …

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Customer Personas

Find Your True Buyer With Customer Personas + Free Template

What is Customer Persona? Customer Persona or Buyer Persona is the fictional idea and general representation of your ideal customer. They are individual customer profiling that helps you to understand your current customer in a better way. This can help you to find out the potential new customers. Specify your target market using this method. …

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PR

The Future of PR in the Digital Era

Introduction Public Relation has been around with us for more than a century. A drastic change happened how people communicate and consume content now today, while the traditional PR seem to be stuck in the past. It’s still following an old workflow which is not suited for the new digital age. Currently, people consume and share …

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Startup

Make a Kickass Startup Bio in 100 Words

Start with what’s your story, they say So, it’s not a first time you heard about this. We see a surge of startup & new companies every now and then. But, whatever the hype startup builds, usually comes after their amazing product-market fit, some PR in top journals & sites or an after their valuation/net …

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Twitter

4 Tips for Writing Effective Twitter Copy

TWITTER IS THE HEAVEN OF COPYWRITING Twitter is often ignored by social media marketers from South Asian countries. Though it is still one of the top-grossing social media platforms. At the same time, home of influencers, media personalities, politicians. The sharp guys who like to think much & talk (read: write) less.   But, Twitter …

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Hotel cover

Promoting Hotel & Travel Business using Facebook

Why should Hotels consider Social Media for Marketing? If you haven’t noticed, travel is becoming a most desired wish list in the last couple of years and continue to do so in the coming years. You gotta admit, each time you’re going through Facebook News Feed or Instagram photos, you get stumbled on travel photos …

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Call to Action CTA

Why you should use Call to Action to get new Customer

What is Call to Action (CTA)? Call to Action or CTA is a way to invite your target audience to take an immediate action to convert them to do something. The purpose could be to make a payment, subscription to your site. Some examples are: “CALL NOW”, “VISIT A STORE TODAY” or “FIND OUT MORE”. …

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