What is a Podcast (পডকাস্ট)? Simply, podcast means an online radio show that’s available on the web. You can find a more structured definition of Podcast from this Wiki Article. But, currently, podcast is a powerful tool for all type of businesses alike to showcase their thought authority and voice through podcasting platform. We can […]
Introducing BizCast – one of the first business podcast in Bangladesh Read More »
একটি লিফট নিচে থেকে উপরে উঠতে যে সময়টা ব্যয় করে (⏱ ৩০ সেকেন্ড থেকে ১ মিনিট), সেই স্বল্প সময়ের মাঝে আপনার Intro কে অসাধারনভাবে বলার যে পদ্ধতি, তাই হোল Elevator Pitch – যা কিনা সামনের মানুষটিকে স্বাভাবিকভাবেই আপনার সম্পর্কে উৎসাহী করে তুলবে। কিছু সহজ পদ্ধতি ব্যবহার করে একটি কার্যকর Elevator Pitch তৈরি করা সম্ভব –
৩০ সেকেন্ডেই নিজের পরিচিতি সফলভাবে তুলে ধরুন | How to make an elevator pitch + VIDEO Read More »
In this episode, I talked about common marketing practice known as a giveaway (gift/ prizes in exchange for customer interaction, sale, or information). I discussed alternative methods of doing a giveaway that many businesses are overlooking. And why you should utilize this technique to apply growth hacking to your marketing or sales campaign. In simple terms,
Giveaway small prizes – Growth Hacking Podcast in Bangla Read More »
In simple terms, Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. In this podcast episode in Bengali, I will share small growth hacking tips that you can apply to your business directly. In this episode, I talked about
Asking Difficult Question – Growth Hacking Podcast in Bangla Read More »
What is Scarcity? In one sentence, scarcity is the unavailability of material when supplies are relatively lower than the demand. The scarcity plays a pivotal role in our buying process sometimes as our brains are wired to get affected by that. Marketers have been playing with psychological elements like scarcity over the centuries. They have
Psychology in Marketing Series 2 – Scarcity Read More »
Google is undoubtedly the giant of digital marketing – leading the intent-driven conversion through its search engine and ad products since the beginning. Google also has multiple business tools for digital marketers & businesses, which most people do not know much. No, I am not going to talk about Google Trends, Ads, Analytics, Google My
6 Google Business Tools that You Never Heard Before Read More »
What is Customer Persona? Customer Persona or Buyer Persona is the fictional idea and general representation of your ideal customer. They are individual customer profiling that helps you to understand your current customer in a better way. This can help you to find out the potential new customers. Specify your target market using this method.
Find Your True Buyer With Customer Personas + Free Template Read More »
How to harness Anchoring in Marketing? We often get attached to a certain campaign or product once they are promoted. Have you ever experienced this? Once you see your friends are having a vacation near Sea Beach and your interest in going to a similar location crosses your mind instantly, Do you start to plan
Psychology in Marketing Series 1 – Anchoring Read More »
This fast-moving world always tells us to be more productive while demanding the most of our time. We are also looking for blogs from Forbes, Entrepreneur or heck! even Cosmopolitan to see the quickest way to win productivity in our work & life. Luckily, there are tons of ways we can use to adapt better
5 Productivity Hacks You Should Follow to Make the Most of Your Day Read More »
Start with what’s your story, they say So, it’s not a first time you heard about this. We see a surge of startup & new companies every now and then. But, whatever the hype startup builds, usually comes after their amazing product-market fit, some PR in top journals & sites or an after their valuation/net
Make a Kickass Startup Bio in 100 Words Read More »
Prologue: In today’s ever-evolving business world, you can’t ignore the advent of new technology especially if you’re a marketing professional working in corporate or agency. Its power to reach & keep millions of audience has gone way beyond than common marketing. Though, it’s not a new term in other countries. Bangladesh is observing a surge
How to Hire and Manage An Agency for Marketers Part 1 Read More »
Chatbots are taking over conversations Remember the movie Ex Machina? where a programmer gets to spend a week in a villa with an A.I powered humanoid & found out the robots intelligence capability is far superior to the scientists predicted? Well, your chatbot may not go that far in terms of A.I capability, but I
Why Social Chatbot is the Next Engagement Platform? Read More »
