Marketing is an everchanging element of all business. That’s why marketers are always in the pursuit of seeking what works now and in the coming future and what’s not. If you are planning your 2020 marketing strategy, here are 9 methods you must follow. I have curated these methods by researching different platforms, online data […]
Top 9 Marketing Strategy You should Implement in 2020 Read More »
What is Scarcity? In one sentence, scarcity is the unavailability of material when supplies are relatively lower than the demand. The scarcity plays a pivotal role in our buying process sometimes as our brains are wired to get affected by that. Marketers have been playing with psychological elements like scarcity over the centuries. They have
Psychology in Marketing Series 2 – Scarcity Read More »
Google is undoubtedly the giant of digital marketing – leading the intent-driven conversion through its search engine and ad products since the beginning. Google also has multiple business tools for digital marketers & businesses, which most people do not know much. No, I am not going to talk about Google Trends, Ads, Analytics, Google My
6 Google Business Tools that You Never Heard Before Read More »
Disclaimer: Some opinions on political, social & economical examples are based on personal & sub-continent’s points of view and have no relation to disrespect any particular person & organization. Misinformation is feeding our soul No matter, how silly you think social media is. It’s impacting our everyday life and dictating our next move or thoughts.
How to be Safe from Social Media’s Fake News Read More »
What is Customer Persona? Customer Persona or Buyer Persona is the fictional idea and general representation of your ideal customer. They are individual customer profiling that helps you to understand your current customer in a better way. This can help you to find out the potential new customers. Specify your target market using this method.
Find Your True Buyer With Customer Personas + Free Template Read More »
Why Your Facebook Ad Doesn’t Work? It’s needless to say, that if you start an advertising campaign on Facebook without any kind of strategy or plan, you are definitely going to fail. There are three types of failures. You will lose money. You won’t get a customer or desired leads. Thinking that Facebook Ad doesn’t
How to Build a Facebook Advertising Strategy that Works in 2019 Read More »
Bangladesh Business Landscape – Digital in 2019 Business landscapes are changing rapidly in Bangladesh. With infrastructure & economic development, Bangladesh is seeing rapid growth in its GDP, per-capita income and livelihood. It’s poised to be the 3rd fastest growing economy in the World in 2019. With a large young population base in a small land
Digital Stats and Data in Bangladesh 2019 – What It Means for Business? Read More »
Why do you need to look into this report on Facebook Engagement? Take a look into the data, insights and benchmark of Facebook engagement in Bangladesh and around the world during mid-2018 to re-invent your Facebook brand strategy. Use this data to find powerful insight if you’re already investing heavily in creating content, managing your
Facebook Engagement Insight & Benchmark in Bangladesh (Report) Read More »
Introduction Public Relation has been around with us for more than a century. A drastic change happened how people communicate and consume content now today, while the traditional PR seem to be stuck in the past. It’s still following an old workflow which is not suited for the new digital age. Currently, people consume and share
The Future of PR in the Digital Era Read More »
What’s new in Digital Marketing? Digital Marketing has come a long way and it’s constantly evolving making it harder to grasp the full potential of it, as it comes with a constant learning curve and a lot of testing to get the right ROI. However, if we closely look into the emerging trends, we might
Digital Marketing Trends 2018 Read More »
How to harness Anchoring in Marketing? We often get attached to a certain campaign or product once they are promoted. Have you ever experienced this? Once you see your friends are having a vacation near Sea Beach and your interest in going to a similar location crosses your mind instantly, Do you start to plan
Psychology in Marketing Series 1 – Anchoring Read More »
Is Making Content Really Easy with the Mobile Tools? We constantly use heavy software including desktop & mobile tools at my online agency. This includes Adobe Photoshop, Illustrator, Innvision, Sketch, Premier Pro & Final Cut for great Facebook Content. Not every business especially the small & medium businesses operating on Facebook can spend big time
Free Mobile Tools to Create Great Content for your Facebook Page Read More »
This fast-moving world always tells us to be more productive while demanding the most of our time. We are also looking for blogs from Forbes, Entrepreneur or heck! even Cosmopolitan to see the quickest way to win productivity in our work & life. Luckily, there are tons of ways we can use to adapt better
5 Productivity Hacks You Should Follow to Make the Most of Your Day Read More »
What is GDPR? GDPR or General Data Protection Regulation is a new privacy regulation that is going to be enforced in May 2018.  It is applied by the European Union (EU) but has a great impact on marketers worldwide. In this article, I am going to explain how organizations running digital marketing can prepare for GDPR
How to be Ready for GDPR with your Digital Marketing Read More »
The Bangladesh Story – Digital in 2018 Digital in Bangladesh 2018 report is the essential Insights into the Internet, Social Media, Mobile & E-commerce use in Bangladesh. The data are represented & re-designed by jmustafa.com & hypedhaka.com. This report is curated by us for the local Bangladeshi professionals, so they can utilize this data to
Digital in Bangladesh 2018 Report Read More »
News Feed Algorithm Change in 2018: While you have already notified about the recent Facebook news feed algorithm change & everyone is going nuts over their well-earned business page audience in the exchange of ad dollars. Recently Facebook’s CEO Mark Zuckerberg announced in his profile, that posts from businesses, brands and media — is crowding out the
Facebook News Feed Update – What it means for Business? Read More »
Start with what’s your story, they say So, it’s not a first time you heard about this. We see a surge of startup & new companies every now and then. But, whatever the hype startup builds, usually comes after their amazing product-market fit, some PR in top journals & sites or an after their valuation/net
Make a Kickass Startup Bio in 100 Words Read More »
How to Write a Great Press Release Every day, brands & companies email thousands of press release. In the hope that they will grab the interest of bloggers & reporters who will write their news. Â Press releases are a great tool but it should be used not so frequently and only when there is
6 Ways to Write a Great Press Release Read More »
Prologue: In today’s ever-evolving business world, you can’t ignore the advent of new technology especially if you’re a marketing professional working in corporate or agency. Its power to reach & keep millions of audience has gone way beyond than common marketing. Though, it’s not a new term in other countries. Bangladesh is observing a surge
How to Hire and Manage An Agency for Marketers Part 1 Read More »
TWITTER IS THE HEAVEN OF COPYWRITING Twitter is often ignored by social media marketers from South Asian countries. Though it is still one of the top-grossing social media platforms. At the same time, home of influencers, media personalities, politicians. The sharp guys who like to think much & talk (read: write) less. Â But, Twitter
4 Tips for Writing Effective Twitter Copy Read More »
Chatbots are taking over conversations Remember the movie Ex Machina? where a programmer gets to spend a week in a villa with an A.I powered humanoid & found out the robots intelligence capability is far superior to the scientists predicted? Well, your chatbot may not go that far in terms of A.I capability, but I
Why Social Chatbot is the Next Engagement Platform? Read More »
