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Marketing

Top 9 Marketing Strategy for 2020

Top 9 Marketing Strategy You should Implement in 2020

Marketing is an everchanging element of all business. That’s why marketers are always in the pursuit of seeking what works now and in the coming future and what’s not. If you are planning your 2020 marketing strategy, here are 9 methods you must follow. I have curated these methods by researching different platforms, online data …

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Psychology in Marketing Series 2 Scarcity

Psychology in Marketing Series 2 – Scarcity

What is Scarcity? In one sentence, scarcity is the unavailability of material when supplies are relatively lower than the demand. The scarcity plays a pivotal role in our buying process sometimes as our brains are wired to get affected by that. Marketers have been playing with psychological elements like scarcity over the centuries. They have …

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Google business tool covee

6 Google Business Tools that You Never Heard Before

Google is undoubtedly the giant of digital marketing – leading the intent-driven conversion through its search engine and ad products since the beginning. Google also has multiple business tools for digital marketers & businesses, which most people do not know much. No, I am not going to talk about Google Trends, Ads, Analytics, Google My …

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fake news social media

How to be Safe from Social Media’s Fake News

Disclaimer: Some opinions on political, social & economical examples are based on personal & sub-continent’s points of view and have no relation to disrespect any particular person & organization. Misinformation is feeding our soul No matter, how silly you think social media is. It’s impacting our everyday life and dictating our next move or thoughts. …

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Customer Personas

Find Your True Buyer With Customer Personas + Free Template

What is Customer Persona? Customer Persona or Buyer Persona is the fictional idea and general representation of your ideal customer. They are individual customer profiling that helps you to understand your current customer in a better way. This can help you to find out the potential new customers. Specify your target market using this method. …

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How to Build a Facebook Advertising Strategy that Works in 2019

Why Your Facebook Ad Doesn’t Work? It’s needless to say, that if you start an advertising campaign on Facebook without any kind of strategy or plan, you are definitely going to fail. There are three types of failures. You will lose money. You won’t get a customer or desired leads. Thinking that Facebook Ad doesn’t …

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Digital in Bangladesh 2019 Report

Digital Stats and Data in Bangladesh 2019 – What It Means for Business?

Bangladesh Business Landscape – Digital in 2019 Business landscapes are changing rapidly in Bangladesh. With infrastructure & economic development, Bangladesh is seeing rapid growth in its GDP, per-capita income and livelihood. It’s poised to be the 3rd fastest growing economy in the World in 2019. With a large young population base in a small land …

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Facebook Engagement

Facebook Engagement Insight & Benchmark in Bangladesh (Report)

Why do you need to look into this report on Facebook Engagement? Take a look into the data, insights and benchmark of Facebook engagement in Bangladesh and around the world during mid-2018 to re-invent your Facebook brand strategy. Use this data to find powerful insight if you’re already investing heavily in creating content, managing your …

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PR

The Future of PR in the Digital Era

Introduction Public Relation has been around with us for more than a century. A drastic change happened how people communicate and consume content now today, while the traditional PR seem to be stuck in the past. It’s still following an old workflow which is not suited for the new digital age. Currently, people consume and share …

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Anchoring in Marketing

Psychology in Marketing Series 1 – Anchoring

How to harness Anchoring in Marketing? We often get attached to a certain campaign or product once they are promoted. Have you ever experienced this? Once you see your friends are having a vacation near Sea Beach and your interest in going to a similar location crosses your mind instantly, Do you start to plan …

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Free Mobile Tool to Create Facebook Post

Free Mobile Tools to Create Great Content for your Facebook Page

Is Making Content Really Easy with the Mobile Tools? We constantly use heavy software including desktop & mobile tools at my online agency. This includes Adobe Photoshop, Illustrator, Innvision, Sketch, Premier Pro & Final Cut for great Facebook Content. Not every business especially the small & medium businesses operating on Facebook can spend big time …

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Productivity

5 Productivity Hacks You Should Follow to Make the Most of Your Day

This fast-moving world always tells us to be more productive while demanding the most of our time. We are also looking for blogs from Forbes, Entrepreneur or heck! even Cosmopolitan to see the quickest way to win productivity in our work & life. Luckily, there are tons of ways we can use to adapt better …

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How to be Ready for GDPR with your Digital Marketing

What is GDPR? GDPR or General Data Protection Regulation is a new privacy regulation that is going to be enforced in May 2018.  It is applied by the European Union (EU) but has a great impact on marketers worldwide. In this article, I am going to explain how organizations running digital marketing can prepare for GDPR …

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Digital in Bangladesh

Digital in Bangladesh 2018 Report

The Bangladesh Story – Digital in 2018 Digital in Bangladesh 2018 report is the essential Insights into the Internet, Social Media, Mobile & E-commerce use in Bangladesh. The data are represented & re-designed by jmustafa.com & hypedhaka.com. This report is curated by us for the local Bangladeshi professionals, so they can utilize this data to …

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News Feed

Facebook News Feed Update – What it means for Business?

News Feed Algorithm Change in 2018: While you have already notified about the recent Facebook news feed algorithm change & everyone is going nuts over their well-earned business page audience in the exchange of ad dollars. Recently Facebook’s CEO Mark Zuckerberg announced in his profile, that  posts from businesses, brands and media — is crowding out the …

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Startup

Make a Kickass Startup Bio in 100 Words

Start with what’s your story, they say So, it’s not a first time you heard about this. We see a surge of startup & new companies every now and then. But, whatever the hype startup builds, usually comes after their amazing product-market fit, some PR in top journals & sites or an after their valuation/net …

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Agency

How to Hire and Manage An Agency for Marketers Part 1

Prologue: In today’s ever-evolving business world, you can’t ignore the advent of new technology especially if you’re a marketing professional working in corporate or agency. Its power to reach & keep millions of audience has gone way beyond than common marketing. Though, it’s not a new term in other countries. Bangladesh is observing a surge …

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Twitter

4 Tips for Writing Effective Twitter Copy

TWITTER IS THE HEAVEN OF COPYWRITING Twitter is often ignored by social media marketers from South Asian countries. Though it is still one of the top-grossing social media platforms. At the same time, home of influencers, media personalities, politicians. The sharp guys who like to think much & talk (read: write) less.   But, Twitter …

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Chatbot featured

Why Social Chatbot is the Next Engagement Platform?

Chatbots are taking over conversations Remember the movie Ex Machina? where a programmer gets to spend a week in a villa with an A.I powered humanoid & found out the robots intelligence capability is far superior to the scientists predicted? Well, your chatbot may not go that far in terms of A.I capability, but I …

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